For the lifestyle photoshoot with Harley-Davidson France, I was responsible for scouting locations and creating a dark, edgy universe that perfectly matched the brand’s rebellious spirit. The chosen settings reflected the boldness and power of Harley-Davidson motorcycles, wich focused on atmospheric lighting and dramatic compositions. This creative direction was tailored to engage the brand’s audience on social media, creating striking visuals that emphasized the rugged, independent lifestyle associated with the Harley-Davidson identity. Every detail, from location selection to mood, was carefully crafted to bring the brand’s story to life.