For this project, I was responsible for creating the entire visual universe of a lifestyle photo shoot featuring the Harley-Davidson Pan America and a brand ambassador for Harley-Davidson France’s digital campaign. From location scouting to setting the mood, I crafted an authentic, adventurous atmosphere that perfectly aligned with the spirit of the Pan America. The shoot highlighted the motorcycle in real-life settings, with a focus on capturing natural, engaging moments with the ambassador. My role involved overseeing every detail, ensuring the visuals resonated with Harley-Davidson’s brand identity and appeal to its target audience.