For the global photo shoot of Sifam‘s new clothing range in collaboration with Honda, I took charge of the entire artistic direction. This included creating a cohesive moodboard to establish the visual tone of the campaign, ensuring it reflected the brand’s identity and the dynamic nature of the Forza 750. I was also responsible for casting the models, selecting individuals who best represented the essence of the collection, and for location scouting to find the perfect settings that complemented the clothing line. Every detail, from the selection of wardrobe to the overall composition, was carefully considered to deliver images that would resonate with the target audience and enhance the marketing of the new range.