As the photographer for the very first global advertising campaign of Honda’s new electric scooter, I focused on capturing its modern, sleek design while emphasizing its youthful and dynamic appeal. The project aimed to highlight the scooter’s innovative features, such as its eco-friendly technology and urban practicality, making it the ideal choice for a new generation of riders. This shoot allowed me to combine lifestyle and product photography, crafting images that resonate with the scooter’s forward-thinking, youthful spirit.